The Paws of Refreshment: The Story of Hamm's Beer Advertising by Moira F. Harris, Pogo Press, 2000. Paperback, no edition noted. Approx. 9 1/4 x 8 1/2”, 81 pages. This is a new book, still shrinkwrapped. Published at $17.95.
Not just a history of the advertising, but a history of the brand, the men, the building, and the brewing. Many vintage photos and poster reproductions (all black-&-white), beginning with Theodore Hamm, the workers in 1885 with the kegs, an early truck, an early can, many signs. Many early sketches of the bear cartoon. Substantial chapter on collectibles, counter displays, and even a numbered list of the TV commercials. Entire chapter of parade floats. Don’t compare him to Snoopy!
From the contents:
Preface, Introduction
1. Building A Brewery
2. From Repeal to The Land of Sky Blue Waters
3. Sing Hamms For the Life of the Bear
4. Beer on Parade
5. Exit the Bear... and his Return!
Further Reading: Index. It’s easy to shop with us!
*We combine shipping! If you’d like several books, cassettes or CDs, large Priority Mail box is $9.80, hold five or six books.
*Jewelry ships free in US!
*Sales tax in Minnesota.
More books and music in our ebay store: Prairie River Books (we carry music CDs and books on building, cooking, history, gardening, knitting, travel and much more, click here).
Questions? I’m at randikash@yahoo.com everyday.
Beer Advertising Hamms Bear bookHamms Cartooning eBay