In the modern world it is very difficult for most businesses to operate without some type of internet presence. Usually that presence is in the form of a website. The ultimate purpose of the website of any business is to lead a potential customer to the business. In order to do that the website must first be found by potential customers. This is the purpose of seo and web design companies.
How customers find your website
In order for a customer to find your website, the customer must use a search engine such as Google. Bing, Opera, or Yahoo (or several other browsers ). Search engines are elaborate programs which are able to find websites or documents on the world wide web based on a question or a word or phrase and provide a ranked listing of results. Search Engine Optimization is the art and science of designing a document or website so that it is found by anyone who may be searching for it and it is at the top of the list provided by the search engine.
Early search engines essentially used the titles of documents as the basis of searches. Today's search engines use a wide variety of criteria for searching and ranking. More important than titles are keywords, words or phrases that identify the subject matter of the document or website. Modern search engines also are able to determine readability and other concepts such as how appealing the site is to the reader. Most businesses don't have personnel able to understand SEO, so they need to hire seo and web design companies.