This article has some great tips on how to customize emails for a variety of consumers.
Keep your marketing copy on a personal, friendly level. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. For instance, if you have an idea of why they wanted your emails, put that in your message to them.
Don't email people that you do not know. When you do a mass mailing to random recipients, they are often received in a spam filter. People will not recognize your brand and will not trust you at all. If they decide not to bother unravelling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
You should generate one crystal-clear message for every email that you send. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Determine the one message that you need to get across in the email and focus on that idea. Your customers most certainly will appreciate your efforts.
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Never overuse the "Buy this right now!” approach. This redundant sort of language can make your brand seem annoying. No company can succeed with such a reputation. Your customers understand that you're a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. You will be more likely to get a sale from them.
Always obtain permission before you contact your customers via email. Unwanted emails are normally seen as spam and they will be deleted. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Avoid sending more than one marketing email per week. Chances are, your customers receive a ton of email every day, just like you. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
Make sure you get permission from all customers whom you send correspondence to via email. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. Certain ISPs may even choose to blacklist you this can cause a major problem, dampening your business and campaign.
Always take feedback seriously when it comes to your email marketing campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback is rather obvious: ask for opinions and suggestions from your readers. To get passive feedback, you need something that is subtle. You can get tools and software that can help you to figure out what links have the most clicks.
While it will take hard work and persistence, building an email marketing strategy is key to success. Make sure to stay persistent with the correct people or it will be a waste of time. If you're persistent with people that aren't interested, they will just get annoyed and that's a waste of time.
Change up the format of your emails to give them a touch that's personal. For example, use plain text if you usually use HTML and vice versa. If your message is written well, plain text adds a personal touch, making customers feel 'connected' to the products and services that you offer.
Include in every email calls to action. The emails you send should directly tell the recipients what they should be doing. Make sure that any links you include are clear and easily spotted. Consider including your call to action at both the bottom and top of your email for ease of use.
During the opt-in process, ask for your customers' names, or at least their first names. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. If your messages address readers by name, they are going to feel more individual than anonymous, which makes your messages stand above the fray of bulk email.
An email subscription form should provide subscribers with information about what they will receive. Let them know exactly the types of emails they will receive and how often they will receive them. Being up front with this information prevents surprises for your subscribers.
Your marketing emails should be no more than two paragraphs in length. Make sure that you get straight to the point. Doing so shows that you value your clients and their time. This can also ensure that your readers will read your entire message. Remember the importance of this, as your important links and content will probably be near the end of the email.
Come up with a sales list that is highly targeted. You can accomplish this by encouraging your most loyal customers to convince their friends and contacts to sign up to your mailing list. Present your mailing list as a way of having access to limited offers and exclusive tips from a professional authority.
If your company already has a certain brand associated with it, be sure the emails utilize that branding. Use the same colour scheme and add your logo to each email you send. If your brand is established and has a fine reputation that is trustworthy, this gives added credibility to the emails you are sending out.
It's important that you spend time working to create an email marketing campaign which will help you achieve your goals.